AS-IT-IS Nutrition Beta Alanine

AS-IT-IS Nutrition Beta Alanine delivers exactly what it promises: pure beta-alanine powder with zero fillers, additives, or proprietary blend nonsense. At ₹4.79 per serving, it's 84% cheaper than the nootropics category average of ₹29.30, making it one of the most accessible ergogenic aids available to Indian athletes and lifters.

This is a straightforward, single-ingredient product designed for serious trainees who understand their supplement stack and want to add beta-alanine for muscular endurance without paying for fancy branding. The 2.5g dose per serving is clinically relevant and the 125-serving tub offers exceptional longevity, though competitive athletes targeting peak performance may need to slightly increase the dose.

The formula is as simple as it gets: pure beta-alanine, the non-essential amino acid that buffers lactic acid accumulation in muscles during high-intensity exercise. AS-IT-IS doesn't specify whether this is standard beta-alanine or a branded form like CarnoSyn, but for a single-ingredient product at this price point, that's acceptable. There are no fillers, artificial flavours, or sweeteners—just the active ingredient. The formula score of 7.5 reflects the solid choice of ingredient but lacks the premium forms (like sustained-release CarnoSyn) that would justify a higher rating.

Each serving delivers 2.5g of beta-alanine, which sits in the clinically effective range but slightly below optimal. Published research consistently shows benefits between 2.4g and 6.4g daily, with the sweet spot for endurance and strength-endurance performance around 3.2–6.4g per day. At 2.5g per serving, this product provides a minimum effective dose—you'll get the characteristic tingling (paresthesia) and performance benefits, but competitive athletes may want to take 1.5 servings (3.75g) for maximal carnosine loading. The dosing score of 8.0 is fair: it's clinically backed but not at the upper threshold that research favours for serious training adaptations.

At ₹4.79 per 2.5g serving, this is exceptional value—84% below the nootropics category average and among the cheapest beta-alanine options in India. The 125-serving container costs ₹599, which translates to over four months of daily supplementation for less than ₹150 per month. Even if you double-dose for optimal results, you're still getting remarkable value. The perfect 10.0 value score is well-deserved; you'd struggle to find more affordable beta-alanine anywhere in the Indian market without sacrificing transparency or quality.

Full marks here. AS-IT-IS discloses the exact beta-alanine content per serving with no proprietary blends or hidden ingredients. The brand is known for unflavoured, additive-free products, and this delivers on that promise. While the label doesn't specify third-party testing or the specific source/form of beta-alanine, the single-ingredient nature and clear dosing earn a 10.0 transparency score. You know exactly what you're getting and how much.