Reviews / AS-IT-IS Whey Protein Concentrate
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AS-IT-IS Whey Protein Concentrate offers a transparent label and affordability at ₹78.19 per serving, significantly below the market average. However, its formula may not satisfy experienced athletes seeking premium protein quality.
MRP
₹1746
Based on MRP. Actual price may be lower.
Cost/Serving
₹78.19
Based on MRP. Actual price may be lower.
Servings
16
AS-IT-IS Whey Protein Concentrate provides a transparent and cost-effective option for those looking to supplement protein intake. At ₹78.19 per serving, it is notably cheaper than the category average of ₹113.76 per serving, making it a budget-friendly choice for price-conscious consumers.
The product is most suitable for beginners or those who prioritize cost savings over high-quality protein formulations. However, experienced athletes seeking premium protein sources could find the formula underwhelming.
The primary ingredient, whey protein, is a standard choice for protein supplements, contributing 93.33 g of protein per serving, which includes a robust amino acid profile with 21 g of BCAAs. The formula lacks unnecessary fillers, but it doesn’t specify if the whey is from a clinically studied source, which might concern users seeking the highest quality.
The product provides a reasonable protein and amino acid dose. While the BCAAs and EAAs support muscle recovery and growth, the whey protein content may not fully meet the demands of intensive weight training regimens. Additionally, the relatively high cholesterol level of 226.67 mg could deter consumers concerned with heart health.
At ₹78.19 per serving, AS-IT-IS Whey Protein Concentrate offers a significant price advantage over the category average. The value for money is good considering the transparent labeling and protein content, although the moderate quality of whey might not fulfill high-performance needs.
The product excels in transparency, scoring a perfect 10.0. All ingredient doses are clearly labeled, which is a commendable feature in the supplement industry. There are no proprietary blends, contributing to consumer trust.
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AS-IT-IS Whey Protein Concentrate is a recommended option for those who value transparency and affordability. While it meets basic protein needs, consumers desiring premium quality or reduced cholesterol levels might want to explore other options.
AS-IT-IS Whey Protein Concentrate scores 6.6, slightly below NAKPRO Impact Whey Protein's 7.3 and MuscleBlaze Biozyme Performance Whey's 6.8, but above Avvatar Absolute 100% Whey Protein at 6.7. At ₹78.19 per serving, it's more expensive than NAKPRO's ₹53.95 yet cheaper than MuscleBlaze's ₹105.32 and Avvatar's ₹115.48. Despite lower scores in formula and dosing, AS-IT-IS Whey Protein offers a cost advantage over most competitors.
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| Product | Score | Cost/Serving | Key Advantage | Key Weakness |
|---|---|---|---|---|
| AS-IT-IS Whey Protein Concentrate (this product) | 6.6/10 | ₹78.19 | High transparency score | Low formula score |
| NAKPRO Impact Whey Protein | 7.3/10 | ₹53.95 | Best value score | Low formula score |
| MuscleBlaze Biozyme Performance Whey | 6.8/10 | ₹105.32 | High dosing score | Highest cost per serving |
| Avvatar Absolute 100% Whey Protein | 6.7/10 | ₹115.48 | Balanced scores | High cost per serving |
AS-IT-IS Whey Protein Concentrate stands out for its high transparency score of 10.0, compared to the category average. It contains branched-chain amino acids, found in only 2% of products, highlighting a rare ingredient profile. Additionally, its inclusion of essential amino acids, present in just 6% of similar products, adds to its uniqueness.
Independent third-party test data is available for this product.
Tested by
Unbox Health
Key findings
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| Ingredient | Dose per serving |
|---|---|
| BCAAs | 21 g |
| Energy | 470 kcal |
| Carbohydrates | 10.6667 g |
| Total Sugar | 5 g |
| Total Fat | 6 g |
| Saturated Fat | 3.3333 g |
| Cholesterol | 226.6667 mg |
| Sodium | 310.6667 mg |
| Essential amino acids | 44 g |
| Branched-chain amino acids | 21 g |
| Non essential amino acids | 34.3333 g |
| Semi essential amino acids | 13.3333 g |
| Whey Protein | 93.3333 g |
Marketing claims: "Muscle fuel," "Essential for gains." Reality: BCAAs are found in any complete protein source. If you eat 1.6g/kg protein daily, additional BCAAs provide zero benefit for muscle growth. The only scenario they might help: fasted training or very low protein diets. For 99% of gym-goers, BCAAs are expensive water flavoring.
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