Comparisons / Nutrabay Pure 100% Whey Protein Concentrate vs AS-IT-IS Whey Protein Concentrate

Nutrabay Pure 100% Whey Protein Concentrate vs AS-IT-IS Whey Protein Concentrate

**Verdict: AS-IT-IS edges ahead for serious lifters, but Nutrabay offers better value** AS-IT-IS scores marginally higher at 6.3/10 versus Nutrabay's 5.9/10, primarily due to its superior formula rating (5.2 vs 2.8). The protein content tells the story: AS-IT-IS delivers 93.33g of whey protein per 100g compared to Nutrabay's 72.22g—a significant 29% difference in protein concentration. This translates to 44g essential amino acids versus 34.75g, and 21g BCAAs versus 16.08g in Nutrabay. However, you'll pay ₹47.75 more per serving for AS-IT-IS (₹243.12 vs ₹195.37)—a 24% premium. Nutrabay compensates with added digestive support through its 416.67mg enzyme blend and 138.89 CFU probiotic blend, which AS-IT-IS lacks entirely, explaining its higher dosing score (6.0 vs 5.5). **Choose AS-IT-IS** if you prioritize maximum protein density and can afford the premium—ideal for bulking phases or athletes with high protein requirements. **Choose Nutrabay** if digestive comfort matters or you're budget-conscious. Its value score of 6.5 versus AS-IT-IS's 5.4 reflects better cost-effectiveness, plus the enzyme and probiotic additions benefit those with sensitive stomachs.

Quick Verdict

**Verdict: AS-IT-IS edges ahead for serious lifters, but Nutrabay offers better value** AS-IT-IS scores marginally higher at 6.3/10 versus Nutrabay's 5.9/10, primarily due to its superior formula rating (5.2 vs 2.8). The protein content tells the story: AS-IT-IS delivers 93.33g of whey protein per 100g compared to Nutrabay's 72.22g—a significant 29% difference in protein concentration. This translates to 44g essential amino acids versus 34.75g, and 21g BCAAs versus 16.08g in Nutrabay. However, you'll pay ₹47.75 more per serving for AS-IT-IS (₹243.12 vs ₹195.37)—a 24% premium. Nutrabay compensates with added digestive support through its 416.67mg enzyme blend and 138.89 CFU probiotic blend, which AS-IT-IS lacks entirely, explaining its higher dosing score (6.0 vs 5.5). **Choose AS-IT-IS** if you prioritize maximum protein density and can afford the premium—ideal for bulking phases or athletes with high protein requirements. **Choose Nutrabay** if digestive comfort matters or you're budget-conscious. Its value score of 6.5 versus AS-IT-IS's 5.4 reflects better cost-effectiveness, plus the enzyme and probiotic additions benefit those with sensitive stomachs.

Overall winner: AS-IT-IS Whey Protein ConcentrateAS-IT-IS Whey Protein Concentrate is the overall winner by score (6.6 vs 5.7).

Product Cards

Nutrabay Pure 100% Whey Protein Concentrate

Nutrabay Pure 100% Whey Protein Concentrate

Nutrabay

5.7/10

AverageRunner-up

Cost/serving: ₹107.37

Cost/Gram Protein: ₹1.49/g protein

Based on MRP. Actual price may be lower.

Form: Powder (Scoop)

Servings: 27

Nutrabay Pure 100% Whey Protein Concentrate offers excellent transparency but falls short in protein content. Its cost per serving is competitive, but consumers seeking higher protein levels might need alternatives.

AS-IT-IS Whey Protein Concentrate

AS-IT-IS Whey Protein Concentrate

AS-IT-IS Nutrition

6.6/10

RecommendedWinner

Cost/serving: ₹78.19

Based on MRP. Actual price may be lower.

Form: Powder (Scoop)

Servings: 16

AS-IT-IS Whey Protein Concentrate offers a transparent label and affordability at ₹78.19 per serving, significantly below the market average. However, its formula may not satisfy experienced athletes seeking premium protein quality.

Head-to-Head Metrics

Scroll right to compare all products →

MetricNutrabay Pure 100% Whey Protein ConcentrateAS-IT-IS Whey Protein ConcentrateWinner
Overall5.76.6AS-IT-IS Whey Protein Concentrate
Formula2.85.2AS-IT-IS Whey Protein Concentrate
Dosing6.05.5Nutrabay Pure 100% Whey Protein Concentrate
Value5.36.9AS-IT-IS Whey Protein Concentrate
Transparency10.010.0Tie
Cost/Serving₹107.37₹78.19AS-IT-IS Whey Protein Concentrate
Cost/Gram Protein₹1.49/g proteinNutrabay Pure 100% Whey Protein Concentrate

Key Differences

Nutrabay Pure 100% Whey Protein Concentrate costs ₹107.37 per serving vs AS-IT-IS Whey Protein Concentrate at ₹78.19 — Nutrabay Pure 100% Whey Protein Concentrate is 37% more expensive (AS-IT-IS Whey Protein Concentrate is 37% cheaper).

Nutrabay Pure 100% Whey Protein Concentrate MRP: ₹4099 for 27 servings vs AS-IT-IS Whey Protein Concentrate MRP: ₹1746 for 16 servings.

Formula: AS-IT-IS Whey Protein Concentrate scores 5.2 vs Nutrabay Pure 100% Whey Protein Concentrate's 2.8 — AS-IT-IS Whey Protein Concentrate has a stronger ingredient formula.

Dosing: Nutrabay Pure 100% Whey Protein Concentrate scores 6.0 vs AS-IT-IS Whey Protein Concentrate's 5.5 — Nutrabay Pure 100% Whey Protein Concentrate hits clinical dose benchmarks more accurately.

Value: AS-IT-IS Whey Protein Concentrate scores 6.9 vs Nutrabay Pure 100% Whey Protein Concentrate's 5.3 — AS-IT-IS Whey Protein Concentrate offers better value per serving.

Ingredient Comparison

Shared ingredientNutrabay Pure 100% Whey Protein ConcentrateAS-IT-IS Whey Protein Concentrate
BCAAs16.0833 g21 g

Only in Nutrabay Pure 100% Whey Protein Concentrate

  • Dietary Fiber
  • Essential Amino Acids
  • Probiotic Blend
  • Saturated Fatty Acids
  • Enzyme Blend
  • Trans Fats

Only in AS-IT-IS Whey Protein Concentrate

  • Carbohydrates
  • Essential amino acids
  • Branched-chain amino acids
  • Non essential amino acids
  • Semi essential amino acids

Buy Nutrabay Pure 100% Whey Protein Concentrate if:

  • You want more servings per pack.

Buy AS-IT-IS Whey Protein Concentrate if:

  • You want the stronger overall performer.
  • You want the most affordable option.
  • Ingredient quality is your top priority.

Price Comparison

MetricNutrabay Pure 100% Whey Protein ConcentrateAS-IT-IS Whey Protein Concentrate
MRP₹4099₹1746
Cost/Serving₹107.37₹78.19

Based on MRP. Actual price may be lower.

Servings/Pack2716
Cost per gram proteinNot availableNot available

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3 min read · Last updated: 8 Mar 2026